Après
Digital Product Photography & Branding
Après is a lifestyle brand for the apocalypse. Their vision is to bring elegance
to the end times.
Design & Direction
Après is a mature, high end fashion brand that has a vast product line and are branching out into more utilitarian items.
Their main goal with this campaign was to remove the prevailing stigma of 'doomsday prepping' by injecting a more refined, elegant aesthetic into the mix.
Credits
Client: Après
Production Company: Good Form
Creative Direction, Design & Animation: Good Form
Copywriting: Nick Blagrave