Cheerios | Desert

Broadcast Animation

Explore this playful 3D desert landscape created for classic cereal brand Honey Nut Cheerios.

 Design & Direction

Our good friends at Reactiv brought us on board to collaborate on this fun, energetic and epic 3D animation.

Building off of an established look and feel by Reactiv, Good Form designed and modelled the Cheerios desert environment with as much detail as possible. We were also responsible for rigging and animating the characters and dune buggy, which was a difficult yet exciting challenge.

2020-05-06-Cheerios-Desert-Shot006-StyleFrame-v002.jpg

Credits

Client: General Mills
Agency: Corus/Tempo
Creative Direction: Reactiv & Good Form
Design & Animation: Good Form
Producer: Anna Junger