Copper CRM

Brand Film

A brand film and 2D animated explainer video about Copper, a CRM start-up company whose competitive advantage is its integration with Google. Our task was to help Copper tell their story while also showing what makes them stand out in the highly competitive CRM industry.

 Design & Direction

Good Form was tasked to create a 2D animated brand film for Copper, a CRM company based in San Francisco. Copper’s focus is on humanizing the often cold CRM platform while also stressing its seamless, integrated functionality with Google.

We worked closely with Copper’s design and illustration team to bring their design language to life in animation.