DELL | Precision 3000

Product Film

Introducing DELL’s new Precision 3000 line of personal computers. These workhorse computers empower creative and analytical minds alike.

 Design & Direction

We worked in close collaboration with the amazing team at I Am Static to create this design-driven CG film. Our goal was to show how DELL’s latest line of computers are used for an array of professionals, from creative designers to architects to data analysts.

We used the narrative of a “flow” that runs through every professional pursuit as a thread that takes us from one abstract world to the next.