Liteline | Power On
Product Film
OnCloud Smart Lights. Power on.
Project Info
Liteline Corporation is Canada's largest independent, family-owned and operated lighting manufacturer in operation and we were thrilled to work with them on this project.
The goal was to create awareness and excitement for their OnCloud lighting systems which allows users to have complete control over lighting their home. Want to change the vibe of any room with the touch of a finger? Liteline has you covered.
Design & Direction
By combining 3D and simple 2D elements, we were able to feature all the functionality of their incredible products while keeping the design
simple and sophisticated.
In order to stay on brand and maintain an editorial feel to the film, we treated the 3D elements in a simple and stylized fashion while striving to make the house feel real and lived in. It was imperative to show how the lighting can be controlled in various rooms and scenarios, so we used a house cross-section to illustrate and animate On Cloud’s functionality.
Credits
Client: Liteline
Agency: Notch Video
Creative Direction, Design & Animation: Good Form
Producer: Yotam Dor
Writer: Nick Blagrave
Sound Design: Jeff Moberg